What really needs to go into your business case for partnership?

How many times have I been asked if I can share a sample business case for partnership?  When you are asked to submit one, it’s understandable if you over do it initially. It’s such an important document – where to start?  . . .  must make sure you include every little piece of evidence . . .  and the stack of pages gets higher and higher while the case itself becomes harder and harder to read.

On the How To Make Partner website, you can download a free guide to creating a business case for partnership, which includes a template and sample business cases that have been successful for others. In this article, I’ll give you some ideas of how to adapt the sample to fit your own situation.

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